Monday, March 29, 2010

Apple Redevelops Interest in India; Introduces iPhone 3GS\iPad


As per a recent announcement from India’s largest cell phone service provider, Bharti Airtel was that iPhone 3GS will be made available to the consumers. This weekend Bharti Airtel and Vodafone revealed the launch of the smartphone in India. The iPhone, however, isn't the only well-known smartphone to get a big push in a new part of the world. The BlackBerry Storm2 is also being rolled out for Indian consumers.

In addition to the iPhone 3GS arriving in India as of two days ago, the iPad is also scheduled for an Indian launch in the coming weeks. Shortly after the tablet was announced in January, Google Trends revealed one of the most prevalent search patterns to ever originate from India as a result of a massive chunk of the Indian population inquiring about the new tablet computer. Now that India is showing an interest like never before in Apple, it seems Apple is poised to return the favor.


In the past Apple did not pay much attention to the Indian market, considering the delays in resolving the AppStore issues that took almost two weeks. But in the wake of the iPad's announcement, it seems Apple has taken a new interest in India and, consequently, revamped its business strategy in that part of the world.

The Financial Times published an article stating that the iPad "will have very little impact in India," suggesting that the device would only find "niche adoption as a lifestyle device for surfing the internet and watching high-definition videos."

Since late January, the buzz for Apple’s new tablet – the iPad has only increased in India. And as Apple shows signs of redeveloped interest in the region, it's quite possible that the demand for the iPad could substantially eat into the sales of traditional PCs and laptops in the region.

We will find out soon enough when the iPad is released.

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