Google has officially opening its Google Apps Marketplace — a store for online business software that works with Google’s products but is designed by outside developers.
In a post on its blog, Google said it was creating the store in part because “there are hundreds of business applications for which we have no particular expertise.” The company, which said more than 50 businesses were now selling applications in the store, also highlighted a few of the initial offerings, including an online payroll application from Intuit and a free project-management application called Manymoon.
The Apps Marketplace has over 50 applications ranging from payroll and tax software to project management and development tools. “The Google Apps Marketplace eliminates the worry about software updates, keeping track of different passwords and manual syncing and sharing of data, thereby increasing business productivity and lessening frustrations for users and IT administrators alike,” writes Google.
Since it's all targeted at the enterprise, the apps themselves are pretty dry -- we're talking notables like Intuit Online Payroll, eFax, and TripIt -- but it's pretty easy to see how Google could build a similar consumer-level marketplace into Gmail and Google Calendar sometime in the future.
We briefly browsed through the new Google Apps Marketplace, and think this could be a pretty big hit for Google’s Apps service.
Check out the launch video:
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