Facebook To Allow Members To Share Info On Web Faves

Facebook is extending its already broad reach to the rest of the web today. The social-networking giant, used by 400 million, revealed new features that let Facebook members see what they and their friends like on websites they visit elsewhere. The changes announced at a developer conference, mean a more personalized and social web, Facebook CEO Mark Zuckerberg mentioned.

“The Web is at a really important turning point now,” Zuckerberg said in a speech. “Most things aren’t social, and they don’t use your real identity. This is really starting to change.” The latest changes further the concept of Facebook Connect – which lets people use their Facebook log-ins to sign in to other websites. Now Facebook members will be able to see a web that parallels their interests and social connections, as long as they’re logged into Facebook.

When visiting sites like CNN, for example, users could see which stories appeal to their Facebook friends and online music service Pandora could feature music from their favorite bands, etc. The Facebook members will also be able to share their particular likes on their profiles without leaving other websites, by just clicking the “Like” buttons next to a musician or news article. If it’s successful, these functions could help Facebook gain valuable insights about millions of consumers and help it sell more advertising in its escalating rivalry with online ad leader Google.

“Marketers want to leverage Facebook outside of Facebook,” says Seth Goldstein, co-founder of Social Media, an advertising network for social-media service such as Facebook. “Historically, Facebook has been very controlling of how data can be used outside of Facebook. This presents a huge marketing opportunity.”

“Facebook just made social networking more social,” added Jon Siegal, CEO of FanAppz, a Facebook app that helps businesses and public figures monetize their social-networking fan base.

While the move could possibly change the way people experience the online world and appeal to marketers, it could also spark privacy concerns. “Sometimes, I want to share information and sometimes I don’t. But there are definitely times when I don’t.” says Greg Sterling, an independent internet analyst. “Facebook needs to give clear instructions to its members who do not want their outside activities posted,” Sterling says.

In a phone interview last week, Zuckerberg said Facebook sis thriving to bring more “openness and transparency. That’s where we think the world is going,” he said.

So how do you feel about the whole ordeal? Share your thoughts and comments below.