Adobe Launches Ad Campaign Against Apple

 

Adobe just launched a pretty full-force campaign to call out Apple on it’s anti-Flash mission. If you aren’t sure what were talking about, it’s the advertisements that start with “We [heart] Apple.” Along with the web ads, the company also snagged a full page in today’s Washington Post to address the battle in which the two companies have started with one another. All of the links back to a new statement from Adobe, as well as an open letter from founders Chuck Geschke and John Warnock, addressing Apple’s recent spate of clear and direct attacks against the company and it’s products. Most of the reading will be familiar to those of us who have been following the saga, but here are a few quotes from the duo:

We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company - no matter how big or how creative - should dictate what you can create, how you create it, or what you can experience on the web.
When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe's business philosophy is based on a premise that, in an open market, the best products will win in the end - and the best way to compete is to create the best technology and innovate faster than your competitors.

We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web - the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.

In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody - and everybody, but certainly not a single company.

This basically makes it clear that the issue is going to die out any time soon and it’s also clear that Adobe is going to go to great lengths to defend and protect its cash-cow. Ironically though, if they really want this message to hit home to the core iPad and iPhone users out there, they are going to need to run that ad in HTML5.