Friday, July 16, 2010

Nokia Claims To Prioritize Antenna Performance - Response to Apple

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Nokia released an official statement about how rigorous and careful they are with antenna design, in response to Job's jab at the company earlier today during the Apple press conference. The statement informs everyone that Nokia "was the pioneer in in internal antennas" and "has invested thousands of man hours in studying human behavior." The company continued on to discuss that they will always "prioritize amtenna performance over physical design if they are ever in conflict." It seemed like Nokia was pretty offended by Job's idea to bash other phone companies including theirs and furthermore felt the need to go back and clarify their stand on the topic (which other companies that got put on the spotlight did not do). Either way, the decision is ultimately left up to the consumers. You can check out Nokia's official press release below:
As we’ve all seen, Apple had mentioned Nokia in their press conference today regarding the iPhone4. I wanted to take a moment and send you a statement regarding Nokia’s own antenna design and function.

Antenna design is a complex subject and has been a core competence at Nokia for decades, across hundreds of phone models. Nokia was the pioneer in internal antennas; the Nokia 8810, launched in 1998, was the first commercial phone with this feature.

Nokia has invested thousands of man hours in studying human behavior, including how people hold their phones for calls, music playing, web browsing and so on. As you would expect from a company focused on connecting people, we prioritize antenna performance over physical design if they are ever in conflict.

In general, antenna performance of a mobile device/phone may be affected with a tight grip, depending on how the device is held. That’s why Nokia designs our phones to ensure acceptable performance in all real life cases, for example when the phone is held in either hand. Nokia has invested thousands of man hours in studying how people hold their phones and allows for this in designs, for example by having antennas both at the top and bottom of the phone and by careful selection of materials and their use in the mechanical design.
What do you think of the whole ordeal? Drop us a comment below!

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