Google Launching 1Gbps ISP Service?

Google's next step towards taking over all forms for communication, they plan on deploying 1Gbps fiber to select few.

The company is going to test this super high speed internet to "a small number of trial locations across the United States," and give somewhere between 50,000 to 500,000 people an amazingly fast pipe. What's the point of this?

• Next generation apps: We want to see what developers and users can do with ultra high-speeds, whether it's creating new bandwidth-intensive "killer apps" and services, or other uses we can't yet imagine.
• New deployment techniques: We'll test new ways to build fiber networks, and to help inform and support deployments elsewhere, we'll share key lessons learned with the world.
• Openness and choice: We'll operate an "open access" network, giving users the choice of multiple service providers. And consistent with our past advocacy, we'll manage our network in an open, non-discriminatory and transparent way.

Is this Google's master plan to bridge the gap between web-apps and desktop apps by making the connection so fast that most people won't be able to tell the difference. And, forcing other ISP's to upgrade their pipes to compete with Google, since they say it's going to be released at "a competitive price".