Apple Faces A New Enemy – Nintendo

Many can say a war has been declared. Not between your choice of Apple vs. Google, Microsoft, Nokia, Adobe, Verizon, US DoJ, Sony, but instead Nintendo. Satoru Iwata, Nintendo president, has reportedly told his senior executives recently to regard the battle wit Sony as a victory already achieved and to look to Apple, and it’s iPhone and iPad devices, as the “enemy of the future.” Nintendo is attempting to seize back the market it feels it helped develop with its mobile devices, and is plotting to “unleash the full force of its development and marketing artillery against Apple.”

Meanwhile, Apple is also preparing as they made a recent move to hire Nintendo games expert Matt Casamassina, of the IGN gaming site. He will be “leading the charge for games on the App Store,” he said during the time of his recruitment. The move to recruit him followed Nintendo US president Regie Fils-Aime’s dismissive statements on the iPhone. “Apple is not having an impact on Nintendo when you look at our business, our volume, our hardware, our software,” Fils-Aime said.

Nintendo last year admitted the iPhone has been impacting its business. The company admitted recently that net profit for the fiscal year ended March 31 fell 18 percent to 228.6 billion yen ($2.5 billion), the first profit drop in six years.