Several people might have been wondering what happened to Simplify Media, the well regarded software that offers your Mac access to your DRM-free music and photos via iTunes, an iPhone, or iPod touch. In March, the company stated it was "heading in a different direction," which turned out to be a sale to Google. The Simplify Media app was removed from the app store, and the ability to share your iTunes library with others was removed. The sale was announced this morning at the Google I/O conference. Google intends to use the product on Android Phones, and it will be a component part of an iTunes-type of service that is in development. For those of you who doubted Google offering competition for Apple, this should remove it. Competition is good and this will definitely be interesting to watch. The sad part is that Simplify Media for the Mac is likely gone for good.
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