Wednesday, June 16, 2010

Apple Closes All iPhone 4 Pre-Orders For Now


AT&T earlier today stepped it up another level, going from a launch day pre-order sellout for the iPhone 4 to a total pre-order sellout. The carrier announced that it is "suspending pre-ordering today in order to fulfill the orders we've already received," saying only that it will resume the pre-order process once it can get its hands on the "additional inventory." We dont know the facts for sure just yet but the company mentioned that the pre-orders beat those of the 3GS by a factor of ten, an eligibility checks were three times higher than the previous one-day record. You can read AT&T's full statement below:

"iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T's more affordable data plans and our early upgrade pricing.


Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we're suspending pre-ordering today in order to fulfill the orders we've already received.

The availability of additional inventory will determine if we can resume taking pre-orders.

In addition to unprecedented pre-order sales, yesterday there were more than 13 million visits to AT&T's website where customers can check to see if they are eligible to upgrade to a new phone; that number is about 3-times higher than the previous record for eligibility upgrade checks in one day.

We are working hard to bring iPhone 4 to as many of our customers as soon as possible."

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