Thursday, July 8, 2010
Microsoft Predicted To Break $1B+ With Xbox Live Revenue
According to estimates made by analysts, Microsoft's Xbox Live premium gaming service is on the road to generate over $1 billion in revenue for the fiscal year that ended on June 30th. A lot of this revenue is coming from Xbox Live Gold members who offer up cash for additional content such as game add-ons, avatars, and movies. Microsoft was uncharacteristically forthcoming about its Xbox Live memberships and confirmed that over half of its Xbox Live members pay for the premium Gold service at an average price tag of $50 per year. Although it still holds the number two spot underneath Nintendo Wii in total console sales, this is all some pretty good news for Microsoft's gaming division. It bodes well for the upcoming launch of the Kinect motion controller which will hopefully attract a new crowd as well as entertain the old crowd of Xbox Live users.
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