Saturday, February 13, 2010

Is Fisher Price Apple's New Competitor?


And we thought we were the only tech savvy ones .Maybe not today, or tomorrow, but soon the toddlers of today will grow up to be tech-savvy computer gurus of tomorrow  to a degree we've likely never seen.

But, as it turns out, Apple won't be the first technology juggernaut to get its hands on the next generation of computer folk. It looks like Fisher-Price has beaten Cupertino to the punch.
The beloved and familiar maker of kids toys and learning resources is preparing to launch the iXL, which is being hailed as a kiddie version of the iPad. Designed for children aged 3 to 6, the iXL is wicked cool. It comes packed with a digital photo album, e-book reader, music player, note pad, even an art studio, and, naturally, a game player.

Could this be the "game changer" in children's toys?

Well, according to Sean McGowan, a toy industry analyst at Needham & Co., it makes sense for kids to develop a desire for high tech toys. After all, kids mimic what their parents or siblings do,playing with iPhones,  labtop and iPads, eventually  the  Legos and building blocks  will be a thing of the past.
There is no way Fisher-Price is going to eat into Apple's market share today. But in a roundabout way, Fisher-Price's new offering may help Apple do better business than ever in years to come - you know, when these kids grow up and want to upgrade their iXL to whatever product Apple will be pushing at that time.

Fisher- Price is formally introducing the world to the $79.99 "toy" this weekend at the Toy Fair in New York. The public  however, won't actually be able to purchase the iXL until July.This might actually be a hit in the kids department.

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